PRIVACY POLICY

Last Updated: January 10, 2025
Welcome to Herzog Vitality Center. We are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your information. This Privacy Policy describes how we handle your personal data (including phone numbers) and outlines your rights and choices.

1. Information We Collect

• Personal Information: When you request our services, fill out a form, or schedule appointments, we may collect details such as your name, email address, phone number, and any other information you voluntarily provide.
• Non-Personal Information: We may also collect non-personal data like browser type, IP address, and pages visited to improve our website and user experience.

No Collection of Personal Information Through SMS: We do not knowingly collect personally identifiable information about you through the SMS text messaging service beyond the phone number and any details you voluntarily provide. We reserve the right to delete any information we believe to be in violation of this Privacy Policy.

2. How We Use Your Information

• Service Delivery: We use your personal information to provide our services, respond to inquiries, schedule appointments, and enhance your experience at Herzog Vitality Center.
• Communication: We may use your contact information to send transactional messages like appointment reminders or treatment updates.
• Internal Analytics: We analyze usage data (like page views or form submissions) to improve our website, develop new services, and refine marketing strategies.

3. SMS and Text Messaging Compliance

We comply with the Telephone Campaign Registry (TCR) and CTIA guidelines for SMS messaging. If you communicate with us via text messages, please review this section carefully.

3.1 No Mobile Information Sharing

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We do not sell or rent your mobile phone number.

3.2 Opt-In Consent

OPT IN CONSENT: By submitting your phone number, you are authorizing us to send you text messages and notifications. Message/data rates apply. Reply STOP to unsubscribe to a message sent from us. We may confirm your opt-in via an additional text if required by law.

3.3 Message Frequency

Text frequency may vary depending on your interactions (e.g., appointment reminders, follow-ups).

3.4 Implied Consent (Inbound Texts)

If you initiate a text message to us, we may treat that as implied consent to respond via SMS. We will not send unrelated texts without your explicit opt-in.

3.5 Double Opt-In (If Verbal Collection)

When consent is collected verbally, we may use a double opt-in process, sending you a confirmation SMS requiring you to reply "YES" or "CONFIRM" to verify your consent.

3.6 Opt-Out / Unsubscribe

You can opt out of SMS at any time by replying STOP. Once unsubscribed, you will not receive further text messages unless you re-subscribe.

4. Disclosure of Your Information

We do not share or sell your personal data (including phone numbers) to third parties for promotional purposes. We may share limited information under the following circumstances:

• Service Providers: Trusted partners who assist with scheduling, payments, or other operations—under strict confidentiality.
• Legal Compliance: When required by law, subpoena, or other legal processes.
• Business Transactions: In the event of a merger, acquisition, or sale of assets, personal data may be transferred.

5. Data Security & Liability

We employ appropriate technical and organizational measures to protect your data. However, no system is entirely secure. If a security breach causes an unauthorized intrusion into our system that materially affects you, we will promptly notify you in accordance with applicable legal requirements.

You understand that electronic communications may be accessed by unauthorized parties when communicated across the Internet, network communications facilities, or other electronic means. You agree that we are not responsible for any electronic communication and/or any of your data which may be lost, altered, intercepted, or stored without authorization during the transmission of any data across networks not owned or operated by us. We do not guarantee that your information will not be misused or disclosed to third parties.

We will not have any liability to you for any such misuse or disclosure. Except as required or allowed by law, we will not use or disclose your information for any purpose for which you refuse us consent or later withdraw your consent. If you withdraw consent, you agree that in spite of this withdrawal, we may continue to use the information previously provided to us to the extent that we are legally or contractually obligated to do so and to the extent necessary to enforce any contractual obligations you may have to us.

6. Your Rights and Choices

• Access & Correction: You may request to access or correct the personal data we hold about you.
• Unsubscribe: Opt out of marketing emails by clicking the unsubscribe link; opt out of text messages by replying STOP.

7. Children’s Privacy

Our services are not directed to individuals under 13. We do not knowingly collect data from children under 13.

8. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. Updates are effective when posted. We suggest that you periodically check our site for any changes.

9. Contact Us

If you have questions or concerns, please reach out:
Herzog Vitality Center
1820 Preston Park Boulevard, Suite 1800
Plano, Texas 75093
Phone: (972) 833-6200
Email: [email protected]

*This policy is for informational purposes only and is not legal advice. Please consult legal counsel for any specific compliance questions.*